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Potton Benchmarking Survey 2025

Central Bedfordshire Council and Potton Town Council are currently working with local research company People and Places Insight to conduct a Town Centre Benchmarking review of Potton. Town Centre Benchmarking will measure the performance of Potton in terms of:

  • Commercial Offer
  • Vacancy Rates
  • Footfall
  • Car Parking
  • Business Confidence/ Performance
  • Shoppers Origin

The final element is to profile both:

Town Centre Users on why and how they use the Town Centre, their likes and dislikes and what improvements they would like to see made.

and

Non-Town Centre Users on why they do not use the Town Centre and what would potentially attract them

Thus, if you are a Potton Town Centre User or currently do not use Potton, we would like to gather your views and opinions by completing the following 1–3-minute survey: Potton Benchmarking Survey 2025.

A full Town Centre Benchmarking Report will be made available on the Central Bedfordshire Council website in January 2026.

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